Embracing the most modern customer relationship management tools is now more important than ever before. As a growing number of businesses are catering to the millennial generation, generic techniques that were once sufficient are no longer valid. One interesting innovation can be seen in cloud-based CRM software packages. Why has this type of storage become popular and what benefits can it offer the end user?

The Redundancy of Could-Based Storage

In 2008, a survey concluded that a mere 12 per cent of all companies employed some type of cloud-based CRM solution. Many will be surprised to learn that this figure has now increased to a staggering 87 per cent. One of the reasons behind this growth involves the redundant nature of the systems themselves. No longer will an in-house failure have an adverse impact upon customer relationship management. As all data is backed up in the cloud, it can be immediately accessed when required.

Enhanced Flexibility

Companies need to be able to upgrade or downgrade their existing CRM systems when required. Not only will this provide a more streamlined customer experience, but many in-house operations such as analysing an existing sales campaign will become much easier to handle. Cloud-based techniques are much more targeted when compared to off-of-the-shelf bundles. Furthermore, they are modular in nature. Stakeholders can pick and choose which services best suit their needs; saving time as well as money.

Immediate Access While Out and About

A growing number of employees are now working remotely. Although the days of the traditional office environment will not end any time soon, the simple fact of the matter is that CRM solutions within the cloud will provide immediate access from devices such as mobile phones and tablets. So, workers can now keep abreast of any real-time updates as they are made available. This offers higher levels of customer satisfaction, which brings us to our final point.

All About the Customer

Any CRM solution is designed to meet the needs of the customer. Cloud technology provides a greater deal of integration and therefore, clients are more likely to remain satisfied over longer periods of time. A satisfied customer is a loyal customer. Businesses will enjoy a higher ROI and in turn, these profits can be directly translated back into core concerns such as marketing and product development. The cloud-based nature of modern CRM systems is only set to increase in the future, and for good reason.